In a CNBC interview conducted in 2013, John Wren, CEO of Omnicom group expressed that the merger would create the resources and assets needed to compete in a rapidly changing market. Levy also commented that the merger would be an excellent combination for clients and a major means of competing against the internet giants. Internet companies, such as Google and YouTube, are now setting the pace for the communications industry.
The merger between Omincom and Publicis would have replaced their competitive rival, WPP, as the industry leader. It's estimated that Omnicom's and Publicis' combined annual revenues in 2013 equate to $24.1 billion which would have surpassed WPP's $17.2 billion. In response to news of the severed deal, Martin Sorrel, CEO of WPP, says, "John and Maurice wanted it as an opportunity to knock WPP off its perch." -pep boy.