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The Bear: Canal+ Big Idea Comes to Life

9/6/2016

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Canal+, The Bear, commercial allows the audience to connect emotionally with its use of the memorable bear as director character. The ad delivers the message that you can fall in love with cinema all over again with Canal+ vast library of films.
The ad engages us with comedy, as the bear brings the big idea to life-pep boy 
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    I travel to see, to think, to write--pep boy

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