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FILM: My Brother the Devil (Britain)

20/4/2014

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Never since Trainspotting has there been a more intrusive and meticulous depiction of Britain's marginalized urban youth culture as there is in Director Sally El Hosaini's film, My Brother the Devil (2012). A tale of two brothers from an immigrant family, Rashid and his younger brother Mo, sway on the pendulum of the cause-and-effect realities of London city's council estates (low income housing). Through tragedy, Rashid, portrayed by newcomer James Floyd, grants the viewer the use of his characterized nuances to unfold the redemptive qualities needed to balance a film which is quite gritty in its honest and spontaneous plot. It's a much needed and well-timed story that encompasses the interactions between family, friends, love, drugs, sexuality and crime, brilliantly scripted by El Hosaini. Younger brother Mo, played by Fady Elsayed, delivers the talent of a true bravado as he maneuvers the negative trappings of inner city life with a well blended, forthcoming and racially mixed group of actors.

A unique angle to the film is that it delves into the experience of an Arab family of Egyptian heritage, which is more reminiscent of French cinema as opposed to British films which usually follow immigrant characters of South Asian or Afro-Caribbean descent. My Brother the Devil takes a segment of London and puts it to film in a way that is pure truth, suspense and stand and deliver cinema -pep boy
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Twitter Mirror on the Wall Whose Selfie Is the Fairest of Them All?

11/4/2014

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Agency iStrategyLabs puts a new technological spin on an heavily trending idea. It's called the Twitter Mirror Selfie, a gizmo in which the actually mirror takes the Selfie for you, then tweets it into the twitter-verse. It's operated by a smile detection software, but, who actually smiles in a selfie in today's era of cool -pep boy
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Chris Brown, the Beautiful and Troubled Genius

9/4/2014

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My article currently trending on Chris Brown -pep boy
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AD CRAZE

4/4/2014

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Concept Is the New Copy -pep boy
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    I travel to see, to think, to write--pep boy

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