Always consider where your target audience are more likely to consume your marketing and advertising content and connect with them on those particular platforms. Go directly to your segment, and create content specifically geared towards the consumption patterns of the platform. Don't expect them to come to you.-pep boy
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Amidst the ashes and aftermath of the shocking decision by Saudi Arabia, Bahrain, Egypt and The United Arab Emirates to sever diplomatic ties with Qatar, including closing airports and limiting airspace available to the gulf state, Qatar Airways gave a sphynx-like response with a minute-long Ad entitled: "No Borders, Only Horizons"..-pep boy
Nike effectively used these vines as the touch points to tell its story which depicts the very moments when what the storytelling is trying to say intersects emotionally with the audience-pep boy
Canal+, The Bear, commercial allows the audience to connect emotionally with its use of the memorable bear as director character. The ad delivers the message that you can fall in love with cinema all over again with Canal+ vast library of films.
The ad engages us with comedy, as the bear brings the big idea to life-pep boy The product placement and advertising between soft-drink giant Pepsi and Fox's breakthrough dramatic series Empire typifies a synergy that flows with the natural current of the show, the brand and the character Jamal; culminating in a Pepsi commercial that blends perfectly with the hit TV program, its fans and Pepsi's target urbanite audience. A tie-in that works so well where so many others have failed.-pep boy
Always consider where your target audience are more likely to consume your marketing and advertising content and connect with them on those particular platforms. Go directly to your segment, and create content specifically geared towards the consumption patterns of the platform. Don't expect them to come to you.-pep boy
In the digital age of marketing and advertising there is a sixth sense which is pivotal; that sixth sense is product and consumer engagement--pep boy
Strategizing effective and successful ideas in marketing and advertising begin with why you think. The execution and outcome of those ideas should express how you think- pep boy |
I travel to see, to think, to write--pep boy Categories
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June 2019
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