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Lost in SUBTITLED TRANSLATION

2/7/2019

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Why we say "OK"

22/6/2019

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Fish Where The Fish Are...

13/6/2019

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Always consider where your target audience are more likely to consume your marketing and advertising content and connect with them on those particular platforms. Go directly to your segment, and create content specifically geared towards the consumption patterns of the platform. Don't expect them to come to you.-pep boy
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May 04th, 2019

4/5/2019

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Tricks of The Trade

23/12/2018

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AD CRAZE-Qatar Airways-No Borders to Entry

1/7/2017

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Amidst the ashes and aftermath of the shocking decision by Saudi Arabia, Bahrain, Egypt and The United Arab Emirates to sever diplomatic ties with Qatar, including closing airports and limiting airspace available to the gulf state, Qatar Airways gave a  sphynx-like response with a minute-long Ad entitled: "No Borders, Only Horizons"..-pep boy
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AD CRAZE

13/6/2017

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The "Topical" Taste of Advertising (Agency: 72andSunny)

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AD CRAZE-Keeping it Simple With Just a Little Genius of Thought.

6/5/2017

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Client: Friars Pub
Region: Bridgnorth, England (2017)
Art & Copy: Dave Blackhurst

Traditional.  Digital.  Viral.

In the now defunct era of traditional advertising, when copy was king, there was one key rule that held sway then, which still holds sway now during the evolution of advertising from traditional to digital and social. The rule: Keep it simple.

An ad for Friars pub in Bridgnorth, England, where a screenshot of text messages between mates is used to create an outdoor poster to advertise the pub's nightly entertainment events, proves that applying the keeping it simple rule can accomplish what many creatives dream of achieving nowadays: being virally viable. Going viral.
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Yet, going viral was not Dave Blackhurst's, the poster's designer, intended outcome when he was asked by the pub's owner, Tom Hughes, to come up with the idea for Friars. Though it may seem so, the copy wasn't even actual texts exchanged between the two. In an interview, Dave states that he wanted to do something that has never been done before. "I don't even have a smartphone, so it took me about three minutes to come up with the idea but a few hours to put it together with an online message generator and photoshop." 

After the poster was placed outside the pub, Tom noticed the amount of attention it received from patrons and passersby. People were taking photos of it, and eventually sharing it online, which is vital to the success of social media advertising. Tom says, "I didn't know it would go down as well as it has. I had a message on Monday saying it has gone viral and it had 3,000 likes on Facebook. And on Tuesday it just went crazy. We've had lots and lots of people messaging us as well, and the website views have gone up."

The ad has garnered a lot of global attention within advertising circles for its simplicity and effectiveness in incorporating copy with little or no art (based on digital technology) to communicate its message and go viral without the need to over-excite and sensationalize as is so common in the industry today. Its success did not rely on scores of experts to think-tank about how to just do it. It just did it. Simple does it. The buzz about this ad makes me believe that with just a little genius of thought, copy can be king again. -pep boy
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FILM: The Violin Player-(INDIA)

10/2/2017

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The Violin Player (2015) is a rewarding cinematic experience from India, crafted by writer/director Bauddhayan Mukherji. It's a slow moving yet engaging and captivating story about what it means to be a true artist, and how artistic endeavour helps to align our moral compass towards the spectrum of compassion and humility. Mukerji delivers a story that takes us through the dynamics of personal and professional relationships as it relates to infidelity, necessity, fulfillment and forgiveness. The film is driven by Tollywood's (Bengali Cinema) Ritwick Chakraborty, who pulls the viewer into the story with a masterful performance that engages from beginning till end. The movie also co-stars Nayani Dixit and Adil Hussain who, along with Ritwick, intrigues the viewer without utilizing much dialogue. Hussain has recently received global critical acclaim for his performance in Leena Yadav's Parched, alongside Radhika Apte. The Violin Player is currently streaming on Netflix Stateside.-pep boy.
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Emotional Connection in Advertising

31/7/2016

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Nike effectively used these vines as the touch points  to tell its story which depicts the very moments when what the storytelling is trying to say intersects emotionally with the audience-pep boy
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The Bear: Canal+ Big Idea Comes to Life

9/6/2016

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Canal+, The Bear, commercial allows the audience to connect emotionally with its use of the memorable bear as director character. The ad delivers the message that you can fall in love with cinema all over again with Canal+ vast library of films.
The ad engages us with comedy, as the bear brings the big idea to life-pep boy 
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