Prashant Kishor's, Citizens for Accountable Governance (CAG), has been key to Modi's marketing and communication strategy. Kishor is noted as being Modi's most trusted strategist. The campaign's digital and social media strategy is managed by Hiren Joshi, who answers questions on Modi's behalf on social media. Television, print and radio ads are managed by London-based Lawyer, Manoj Ladwa, while communications agency Madison takes care of media planning.
Executive Chairman and Creative Director at Ogilvy & Mather-South Asia, Piyush Pandey, is credited with producing the creative advertising campaign centered around the Bharatiya Janata Party (BJP) and its victorious candidate Narendra Modi. -pep boy