The rebranding of global agency Draftfcb as FCB (Foote, Cone & Belding) uses a color scheme to represent the countries worldwide where the brand operates. Global CEO Carter Murray states that the new identity stresses the integrated nature of the brand. FCB operates in 90 countries globally, and has been established for over 140 years. -pep boy
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I travel to see, to think, to write--pep boy Categories
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June 2019
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