1. Heads Directly for our Subconscious
-Who doesn't know about Isaac Newton and the theory of gravity. The story of Newton and the apple is implanted in our mental space, and this ad reverberates on that narrative that's already in our mindshare.
-The "emotional" appeal of humor is used to relate to the viewer/consumer by adding a funny and contemporary twist while pacing the dialogue/copy with well placed beats; which is sure to appeal to the college student demographic.
Hence, when one is at the bar or the grocery aisle, thou shall surely rememeber this ad as one gravitates towards choosing a REDD'S Apple Ale -pep boy