AD CRAZE (Mandarin Oriental)

Mandarin Hotel Group's "He's a Fan/She's a Fan" Ad campaign is an idea that is globally translatable and can be adapted to all forms of media. It's one of those campaign that identifies a brand and its identity (the fan) and implement an idea that is simple and extremely effective on a global platform. Recognizable fans of Mandarin Oriental include: Morgan Freeman, Caterina Murino, Sa DingDing, and Liam Neeson.  It's nice to see these celebrities, who are adored by millions of fans worldwide, in turn become a fan themselves. -pep boy.