Ogilvy & Mather India apologizes for depicting Malala Yousafzai in its Bounce back ad for Kurl-On mattresses. Malala, a young Pakistani pupil who was brutally shot by the Taliban in 2012, is portrayed in the ad being shot in her face, falling backwards onto a mattress then bouncing back to accept the Nobel Peace Prize.
The concept also features Steve Jobs and Ghandi who both bounce back on Kurl-On mattresses after disappointing circumstances. Ogilvy states that the ad is contrary to the beliefs and standards of the agency and their clients. -pep boy
The concept also features Steve Jobs and Ghandi who both bounce back on Kurl-On mattresses after disappointing circumstances. Ogilvy states that the ad is contrary to the beliefs and standards of the agency and their clients. -pep boy
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